Your Personal Brand Personal branding
This training is for leaders and employees who want to build their professional visibility and network deliberately.
What is the program about?
A 1- or 2-day group training, in person or online; Thod support available on request.
What you take away: an understanding of the difference between personal branding and manipulation, and a start on working deliberately on your own personal brand; knowledge of the most important influencing techniques, and networking skills; concrete techniques for building and maintaining cross-functional relationships.
Who is the program for?
For leaders and employees who want to build their professional visibility and network deliberately. It is especially timely when they also need to learn the principles and techniques of influence.
When is it worth starting?
- employees want to build their own professional brand deliberately
- networking and relationship-building skills need developing.
How we work
A personal brand depends on two factors, added value and reach, and the training measures both: an archetype model and a self-assessment test show where each person stands today. Next come relationship-building and networking techniques, including for cross-functional relationships.
Everyone has a personal brand, whether they work on it or not: it is what colleagues, partners and the profession think of someone when that person is not in the room. The only question is whether it is shaped deliberately. The training is about why it is worth working on, and what makes it strong: added value and reach.
Personal branding is built on authenticity, not manipulation; we start with the difference between the two. We then work through the tools of personal branding using an archetype model and a self-assessment test, followed by relationship-building and networking techniques, with special attention to building and maintaining relationships across departments.
We show how to communicate your professional strengths convincingly, in a way that fits your own style.
Program topics
- the concept and principles of personal branding, its link to self-awareness
- tools for building a personal brand
- the two factors of a personal brand: added value and reach
- archetype model, with a self-assessment test
- networking and relationship-building techniques
- cross-functional relationships.
Delivery
We tailor the weighting of the topics to the client organization's situation. On request, we support the program with the Thod learning support system, which helps participants keep applying what they have learned between training days.
It is also worth starting if:
- the goal is to build and maintain relationships across departments.
